Gold mascara tube and wand shown beside a black makeup swatch, with three close-up eye panels demonstrating the lashes applied. The word 'black' appears at the top.

Waterproof Not Smudge Thick Long-lasting Mascara

Black
$24.99 $35.99
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Gold mascara tube and wand shown beside a black makeup swatch, with three close-up eye panels demonstrating the lashes applied. The word 'black' appears at the top.
  • Gold mascara tube and wand shown beside a black makeup swatch, with three close-up eye panels demonstrating the lashes applied. The word 'black' appears at the top.
  • A close-up beauty shot of a woman applying mascara while wearing long, curled lashes. A before-and-after inset shows the lash enhancement effect.
  • A gold cosmetic tube standing upright next to its cap, with the wand applicator removed and displayed vertically. The brand name 'IEIO' is subtly embossed on the tube.
  • Waterproof Not Smudge Thick Long-lasting Mascara
  • A promotional collage for waterproof and smudge-proof eyelash extensions or mascara. A woman with wet, curled eyelashes holds a silver tube, with large text reading 'WATERPROOF & SMUDGE-PROOF All Day Beautiful Lashes.
  • Waterproof Not Smudge Thick Long-lasting Mascara
Waterproof Not Smudge Thick Long-lasting Mascara

Waterproof Not Smudge Thick Long-lasting Mascara

🖤 Rich, bold color for defined, dramatic lashes

💧 Waterproof formula made for all-day wear

✨ Smudge-resistant, so your look stays put

🌿 Thick, long-lasting coverage with a polished finish
Color
$24.99 $35.99
Long Lasting
Beautiful lash definition that lasts
Smudge Resistant
Clean looking lashes throughout the day
Easy Everyday Beauty
Defined lashes for effortless looks
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30 Day Easy Returns
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The Difference
0.2MM SLIM TIP
Precision for smooth and precise application
LIFT & VOLUME BRUSH
Natural-looking volume with an even application
12-HR ALL-DAY WEAR
Water-resistant wear for lasting confidence
BUILDS LONGER LASHES
Visibly lengthens with every coat
ADDS NATURAL VOLUME
Fuller-looking lashes, never clumpy
ALL-DAY WEAR
Stays put through your day
GENTLE FORMULA
Safe for sensitive eyes
Promotional banner for a length, volume, and care mascara. Features a woman holding a gold tube of mascara next to two close-up eye comparison panels showing 'Longer Looking Lashes' and 'Natural Volume' results.
Promotional beauty graphic for an eyelash product featuring a woman holding an eyelash mascara wand, with two close-up eye result panels on the right and marketing text on the left. The design includes the brand line 'EFFORTLESS BEAUTY' and claims like 'From Morning Meetings to Night Out.
A beauty promotional graphic showing a woman applying mascara while holding one up, alongside before-and-after eye closeups labeled Before Auria and After Auria, with text about problem-solving false lash issues and feature icons at the bottom.
A promotional graphic for an eyelash and eye brow mascara. The left side shows a woman holding the black mascara wand near her eye, with the text 'Easy Beautiful Lashes' on the top left.
Before and after comparison of eyelash enhancement, showing a close-up of a brown eye with natural lashes on the left and fuller, longer lashes on the right. Text reads 'Longer, Fuller, More Defined Lashes' with icons for longer lashes, fuller lashes, and more definition.

Real People, Real Results

Loved by thousands of happy customers.

Close-up of a woman applying mascara with the wand visible, holding the tube in her hand. The product tube is metallic gold, and the woman is shown applying the black mascara to her upper lashes.
Close-up of a woman applying black mascara with a wand to her upper eyelash, showing the product in use on dark hair and blue eyes.
A close-up of a person wearing a mustard yellow hijab applying mascara to their upper eyelashes. The person is holding the gold and silver mascara tube in their hand, with the wand held up to the eye.
Close-up of a woman applying false eyelashes with a gold-handled wand, showing the lashes on her eye.
Close-up of a woman applying mascara to her upper lashes while holding a gold tube in one hand.
QUESTIONS, ANSWERED

Everything You Need to Know

Simple answers to help you choose and use your mascara with confidence.

01 Is this mascara waterproof and smudge resistant? +

Yes. The formula is designed for waterproof, smudge-resistant wear, helping your lashes stay defined through your day without easily transferring or running.

02 What kind of lash look does this mascara create? +

The precision applicator and lift-and-volume brush are designed to build longer-looking, fuller and more defined lashes while keeping the finish clean and polished.

03 Which shade should I choose? +

Choose Black for a classic, bold and more defined lash look. Choose Brown for a softer, more natural finish that is perfect for everyday wear.

04 How do I apply the mascara for the best results? +

Start at the base of your lashes and gently wiggle the brush upward toward the tips. Build the look with additional coats as desired, allowing each coat to set slightly before adding another.

05 How do I remove the mascara? +

Because the formula is designed for long-lasting, water-resistant wear, we recommend using a dedicated eye-makeup remover or an oil-based makeup remover and gently cleansing the lashes without rubbing.

Shopping With Confidence

What is the return policy?

We offer a 30 day return window from the date you receive your order. To be eligible, items should generally be unused, in their original condition, and returned with the required proof of purchase.

Some products may have product specific return conditions. Please contact our support team before sending any item back, as return instructions and return locations may vary depending on the product and fulfillment process.

For complete details, please review our Refund Policy.
Are any purchases final sale?

Yes. Certain items may not be eligible for return, including custom or personalized products, opened personal care or hygiene products, hazardous materials, gift cards, and products specifically marked as final sale or non returnable.

If a product has special return conditions, the applicable information will be provided on the product page or during the return review process.

When will I get my order?

Orders are typically processed within 2 to 3 business days. After shipment, delivery within the United States typically takes approximately 2 to 7 business days.

This means most orders are estimated to arrive within approximately 4 to 10 business days from the date of purchase. Delivery times are estimates and may vary depending on the carrier, destination, holidays, weather, and other circumstances.

Once your order ships, tracking information will be sent to your email.
How much does shipping cost?

We offer free standard shipping on all orders shipped within the United States. No minimum purchase is required.

Shipping availability may vary depending on the product and destination, and any applicable restrictions will be shown during checkout.

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